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DEPOP: HOW IT’S DEFINING A NEW GENERATION OF FASHION

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Y2K? Gen Z? Millennials? These are all terms associated with the shopping app that you should get familiar with as it’s here to stay.  On the rare chance that you’ve never heard of Depop, the app is a platform for the selling and buying of clothing by its 10 millions users globally. Essentially, it offers a new from of online shopping for the social media generation.

Whilst Jane Norman bootleg trousers, Burberry bucket hats or Hello Kitty boob tubes might be something you thought and want to stay in the past, you’re mistaken as these are the wavy garms Depop’s community thrives on. But why Depop and not Asos Marketplace, Ebay, charity shops, or your mum’s wardrobe? Founded in 2011 the London based app targets an Instagram-style functionality of swiping across pictures of clothes and double-clicking to like- and this is exactly what millennials want. Depop doesn’t conform to trends but instead accommodates to different styles. These 00’s babies have grown up in a culture that wants big, unique pieces but they don’t have the budget for this. Depop offers a bridge between the garment and buyer to provide a price that suits a pocket money budget.

So get yourself on this up coming app as soon you’ll accidentally find yourself following the Y2K trends you thought had been left behind. Like they say, what goes around comes around!

 

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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