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DEADLY, THE PLATFORM CELEBRATING JAMAICAN MUSIC

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Blup50 member, DJ and presenter Becca Dudley is one of reggae and dancehall’s most enthusiastic advocates. So much so she created a platform to shine a light on the genres she loves.

A DJ and presenter for MTV and BEATS 1, Becca has long been an advocate for reggae and dancehall culture. Now, with her YouTube channel DEADLY, she has created an online presence for reggae and dancehall culture in all its forms, producing a regular stream of live performance, music videos and interviews with the giants of the genre. With performances from the likes of KoffeeProtojeChronixx and many more, DEADLY turned into the go to platform for discovering new and more established Jamaican artists.

Working with her partner director and photographer Charlie Sarsfield, who has shot music videos for StormzyZara Larsson and more, the duo shoots the most beautiful videos across all of Jamaica. They work closely with the artists to capture the spirit of the culture perfectly and authentically.

When asked about future plans for the platform Becca replies, ‘I see DEADLY as so much more than just a video platform – it’s a lifestyle brand, it’s events, its fashion, and studios, it’s films, it’s travel. Theres so much we want to do and so many places we want to take it, but we want to grow from the ground up and take it step by step. I feel like we’re not in a race, we’re not trying to win, we’re just doing what we love, and trying to get more people to feel the same about our biggest passions.’

For the latest in reggae and dancehall music and updates – follow on Instagram (@deadlyofficial), subscribe to the DEADLY YouTube channel, or listen on Spotify The DEADLY Playlist.

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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