CULTURE
DAMIEN HIRST TO RELEASE NEW SECRET NFT ART PROJECT

For the first time, British artist Damien Hirst recently accepted Cryptocurrency including Bitcoin (BTC) and Ether (ETH) for his Cherry Blossom print run which sold for a record-breaking $22,443,000.

All rights reserved, DACS 202 H9 – 1 Justice (2021) Laminated Giclée print on aluminium composite panel 120 x 96 cm Total sold 1,005
In an NFT auction last week, American artist Beeple sold a single JPEG image for $69m as 22 million people jumped online to follow the final minutes of the auction on Christie’s website.
Hirst is also planning to jump on the NFT bandwagon with ‘The Currency” – a new project that has been 5 years in the making. Hirst is aiming to sell artworks later this year with the same technology used by Beeple –
“Ever since I made the diamond skull I’ve been thinking about wealth and value. I have been working on a secret art project for the last 5 years. It’s been blowing my mind. It explores and challenges the concept of value through money and art. For the past 3 years, the project has been expanding into the blockchain and NFTs. I have been working on this project closely with HENI, who have partnered with the leading tech company in the crypto world. It involves 10,000 original works of art on paper, which I call “The Currency”. I made them all 5 years ago, and they are in a vault but about to come to life through their launch on the blockchain. They also exist as NFTs and a related cryptocurrency. The whole project is an artwork, and anyone who buys “The Currency” will participate in this work, it’s not just about owning it. It is the most exciting project I have ever worked on by far.”
– Damien Hirst
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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