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BLUP-DATE

BLUP50 TALENT FEATURE // JYOTY SINGH

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Earlier this month Studio BLUP launched the BLUP50 – a handpicked collective of the most inspiring creators from different specialisms across the creative industry. Throughout 2021 The BLUP will be interviewing each of our amazing talent, sharing what is important to them in their worlds and supporting their causes and projects.

First up we had the pleasure of meeting Jyoty. Having DJ’d all over the world, Jyoty is known for her Saturday morning radio show on world renowned Rinse FM and has become one of the the underground’s most loved figures.

 

// YOUR WORD FOR 2021 //

Unruly

// WHAT HAVE YOU SEEN ONLINE/INSTAGRAM /TIKTOK / TWITTER THAT HAS STOPPED YOU SCROLLING?

There’s a video by a girl where she pretends to be the background singer in the studio recording of Tupac’s ‘Hit Em Up’ and her reactions to his intro…. This video had me in absolute tears because it just made me realise how much ruthless stuff we used to rap along to or laugh at without a single care. Listening back to a lot of diss tracks now, I truly start to show my age and think everything is mad rude – haha!

// GIVE US A WHISTLE STOP TOUR OF YOUR CAREER TO DATE

Moved from Amsterdam to London to study > Part-time job as a door girl at The Nest > Doing doors for Boiler Room > Getting to co-host my friend Ellie’s show on Rinse > Taking over the slot > Going from presenter to specialist > Hosting Boiler Room sets > becoming a DJ > leaving corporate world to become a creative producer > leaving that job to now full-time doing music bits and bobs. TADA! Oh and somewhere along the line I also started a print magazine called ‘The Move’ with my mate (founder) Tom Armstrong.

// WHAT DOES 24 HOURS IN YOUR LIFE LOOK LIKE?

At this time? On an EXTREMELY exciting day during the pandemic.. Working out, either recording radio or a podcast for some of the projects with brands I’m currently working on, doing a livestream on Twitch, cooking a meal, watching useless YouTube stuff, facetiming my friends and probably giving myself an oil scalp treatment.

// WHAT DO YOU DO TO SWITCH OFF OR CHILL?

I’m obsessed with properties and interior design so I spend all my ‘tv time’ watching shows like Million Dollar Listing, apartment hunting vlogs on YouTube, Architectural Digest videos etc. etc. This truly makes me so happy and gets me really excited.

// WHAT HAS BEEN ONE OF YOUR BEST CAREER HIGHLIGHTS?

Probably any of the dj workshops I’ve done with women (India, USA, UK) – these are always the highlights of my year and definitely also my series ‘You Can Sit With Us’.

The series didn’t hit any high numbers but was to me one of the best things I’ve done in the last 2/3 years. I decided to host weekly webinars with who I consider to be real changemakers. This mainly happened because I noticed I was getting a lot of love for doing things or speaking up about issues that other people (who aren’t creatives or “influencers”) have dedicated their entire lives to and have studied inside-out. So I sat down with people who are active and dedicated to politics, policy making, health, education, activism, law and more and turned these into 1 hr podcasts/vodcasts for young people to be reminded who they should really follow and listen to.

// WHAT DO YOU SEE IN YOUR FUTURE?

Becoming a brand, a trusted name. I don’t know if I see it but it’s something I hope and wish.

// IF YOU COULD COLLABORATE WITH ONE CREATIVE OR BRAND WHO WOUKLD IT BE?

Ooohh.. I think any brand I used to love or spend a lot of money on from younger years to now would be a nice full circle moment. Especially a brand like Nike who is known for thought-provoking campaigns.

When it comes to creatives it could be cool to do something – please don’t ask me what, I’m just writing down what comes to mind – with Pharrell or Dev Hynes.

// WHO IS YOUR GREATEST INSPIRATION?

Maya Angelou

// YOUR FAVOURITE SONG OF 2021 SO FAR?

Okay I know this is not answering your question AT ALL but I am so passionate about this that I simply do not care, haha! I cannot stop playing both of Sault’s ‘Untitled’ albums over and over again. I have to listen to tunes off of both those projects every day or I go mental. Both projects dropped in 2020 but I can truly imagine myself referring to their music 10, 20 years from now (which doesn’t necessarily happen that often since we have endless access to new music every second of the day).

// WHAT DO YOU WANT PEOPLE TO SAY ABOUT YOU AT THE END OF YOUR CAREER?

‘She did her best’

// WHAT IS THE BIGGEST ADVICE YOU WOULD GIVE TO NEW CREATIVES?

Not just to plug myself, but genuinely because I break down everything from how to start dj’ing, how to get on radio, the importance of online platforms, managers vs agents, how to negotiate fees, logistics, contracts, invoices, tax etc. etc. etc… my series ‘Tips & Tricks’ on my IGTV and YouTube!

// WHAT’S IMPORTANT TO YOU RIGHT NOW? (THIS COULD BE A PERSONAL PROJECT, SOCIAL/CULTURAL/POLITICAL ISSUE

THE FARMERS PROTEST IN INDIA and everything else takes a back seat!

// ANYTHING ELSE YOU’D LIKE TO MENTION?

I’m having a great time, all the time.


FOLLOW JYOTY:

????Instagram @jyoty

????YouTube

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BLUP-DATE

BLUP50 TALENT FEATURE // BECCA DUDLEY

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BLUP50 member Becca is a successful DJ, presenter and personality. Becca’s career began in 2012 when she was signed up by MTV to front their daily news programme interviewing the world’s biggest music artists, celebrities and beyond including Pharell Williams and Stormzy. Becca now fronts multiple shows for MTV including her own music show, MTV Live Stage, while also covering worldwide music events and festivals for MTV International – including Red Carpet events.

Becca is also a radio DJ for Apple Music’s international station Beats 1. DJing at major venues and festivals across the world, and supporting some of the world’s biggest reggae and dancehall acts.

In 2016, Becca launched her own music platform DEADLY. Born from her life-long love of reggae, dancehall and bashment, DEADLY is Becca’s hub to produce original documentaries, music videos, interviews and live sessions, showcasing artists from the UK, Caribbean and more.


// YOUR WORD FOR 2021

Things are looking up aren’t they! I spent 2020 feeling a lot of doom and gloom, but I’ve been getting into positive phycology and doing a lot of introspection over the last year, so that combined with the fact that summers coming means I’m feeling super hopeful for this year. I think we’ve all realised just how resilient we are and how powerful that can be moving forward, so I’m feeling optimistic.

// WHAT HAVE YOU SEEN ONLINE/INSTAGRAM /TIKTOK / TWITTER THAT HAS STOPPED YOU SCROLLING?

The Social Dilemma was a real reminder of what we already knew! Since then I’ve been really watching my screen time and trying to read more. I don’t bother with Tik Tok or Twitter, even just Instagram is too much for me.

// GIVE US A WHISTLE STOP TOUR OF YOUR CAREER TO DATE

I started presenting in 2012, my first job in this industry was with MTV and I’m still with them to this day. I am also a radio DJ on Apple Music 1, where I host the Apple Music 1 List from London – I’ve been with Apple since the start of their radio journey 6 years ago and it’s been sick to be a part of the growth. I’ve hosted my own live music shows, traveled the world covering all sorts of festivals and events, worked with brands such as Red Bull, The X Factor, ASOS and The Mercury Awards.

I also DJ reggae and dancehall, playing at Festivals such as Glastonbury, and touring with artists such as Protoje and Morgan Heritage. Alongside this I run my own music platform called DEADLY which celebrates Jamaican music through original live sessions, interviews and documentaries. Every year we film with all the hottest talent in Jamaica, so far we’ve filmed with almost 50 artists across the last few years! We have a playlist thats updated weekly with all the sickest new tunes in reggae, dancehall and fusion Jamaican sounds. And we’ve just started doing interviews remotely with our favourite acts on the playlist over on our Youtube Channel.

//WHAT DOES 24 HOURS IN YOUR LIFE LOOK LIKE?

Every day is very different… and every day since 2020 has been even more different.

Pre covid there was no routine whatsoever, I’d be in back to back jobs and then in the summer it was working in a different country every week. In between that time I would spend it working on DEADLY.

Now it’s different – because of lockdown I’ve got into more of a routine each day which has definitely helped my sleep and my mental health. I have my regular radio and TV jobs keeping me going and I’ve had a whole load of spare time on my hands to do things for myself like play drums, read, meditate and just chill. Right now 24 hours is a lot of time spent on DEADLY!

// WHAT DO YOU DO TO SWITCH OFF OR CHILL?

I get my slow jams on, light some candles and jump in the bath for about an hour. Absolute heaven.

// WHAT HAS BEEN ONE OF YOUR BEST CAREER HIGHLIGHTS?

Hosting the MTV European Music Awards Live red carpet show with Sway Calloway (total legend!!!) is probably one of my favourite jobs to date. We broadcast internationally to 120+ countries from cities such as Amsterdam, Milan and Bilbao, and the EMA energy is always next level. So much fun!

Source: Becca Dudley’s Twitter
// WHAT DO YOU SEE IN YOUR FUTURE?I see DEADLY becoming THE place to go to for Jamaican music – what GRM & SBTV do for grime, but for reggae & dancehall music. I see events, a fashion brand, maybe even a label one day. I want to be the go to DJ for the new sounds of Jamaica, and I want to be able to bring the music to as many people as possible.

// IF YOU COULD COLLABORATE WITH ONE CREATIVE/BRAND WHO WOULD IT BE?

We did an amazing collaboration in 2020 with Trojan Records, one of reggaes most prolific labels, where some of the hottest new artists covered Trojan Classics.  I’d love to do more link ups like that.

I love what Red Bull have done for the culture, with Carnival and Culture Clash, and they have their ear to the ground when it comes to Jamaican music. Feel like we could do something sick.

I’d also love to collaborate with Clarks – their link to Jamaica is amazing and I’m always rocking mine!

// WHO IS YOUR GREATEST INSPIRATION?

I’m really inspired by the women in my family – strong, powerful black women who have faced a lot of adversity but have come through fighting and also smiling.

I’m also a big fan of what David Rodigan has done for the culture, he’s given me some great advice over the years and he’s given some incredible feedback on DEADLY! Lee ‘Scratch’ Perry is also an inspiration to me, not only though his free spirit and talent, but his dress sense is next level!

// WHAT DO YOU WANT PEOPLE TO SAY ABOUT YOU AT THE END OF YOUR CAREER?

That I’m a genuine, authentic, good soul. That I made a real impact on music and helped spread it far and wide. That I was a voice for the new Jamaican artists to break through.

// WHAT IS THE BIGGEST ADVICE YOU WOULD GIVE TO NEW CREATIVES?

You have to really love what you’re doing! Cause the journey can be tough in the industry. But most importantly, look after your mental health. It’s easy for people in the creative industry to go hard because there’s no boundaries of a 9-5. But there’s no use going full turbo speed and not taking time for yourself, because you will burn out and then be of no use to anyone – take it from me!

// WHAT’S IMPORTANT TO YOU IN YOUR WORLD RIGHT NOW?

It’s important that we keep talking about the racial issues that are happening across the world. Yet another black man was killed by the American police this month. Say his name – Daunte Wright! I find Shaun King a very key figure to follow for updates in all the racial injustices that are happening.


FOLLOW BECCA

@beccadudley

@deadlyofficial

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BLUP talk @ OFFF Design festival

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We were delighted to receive an invitation from OFFF asking us to be one of their guest speakers at their 2015 design conference. The OFFF Fest conference is a 3 day event featuring 40 speakers from around the world, including AKQA (one of the worlds leading design agencies), Stefan Sagmeister (Rolling Stones, HBO, Lou Reed) and Territory (Guardians of the Galaxy CGI). The conference specialises in motion design, digital agencies and illustration and takes place is in the heart of Barcelona at the The Design Museum, which looked fantastic reflecting the sun and clear blue sky on the panels around the building. The 2015 event was sell out as it is every year, with over 5000 people attending.

For our talk we decided that we wanted to talk from a slightly different angle than usual and tell the story of BLUP’s few years from the start to where we are now. Within the journey we wanted to say what worked, what didnt work and experiences we have had that have defined us as a studio.

Collaboration has always been a fundamental part to how we function as a studio, involving some very gifted artists to create some mind blowing design for our clients and to express us as a company. We wanted to involve the collaboration aspect into the talk so invited AKQA designer and experienced BLUP collaborator, Samuel Mensah to share the stage for a quarter of the time we were on. This allowed us both to show how two talents can combine and produce awe inspiring not only for clients but each other to push our limits of design.

The whole three days was an amazing experience for us meeting some fabulous people and seeing some inspirational design everywhere we went.

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BLUP-DATE

BLUP X Youth Worldwide Exhibition

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Studio BLUP have collaborated with Youth Worldwide on an exhibition dedicated to showcasing emerging talent on a global stage. The Launch took place at the Espacio Gallery situated in the heart of Shoreditch. Thank you to everyone who managed to come down and show love at YOUTH WORLDWIDE first official exhibition.

 

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