CULTURE
ARIANA GRANDE X FORTNITE

Teaming up for ‘Rift Tour’ concert series, with an Ariana Grande skin and Back Bling forming a part of the series.
Epic Games and Fortnite have enlisted Ariana Grande for its upcoming Rift Tour concert series. She’s kicking off the tour on 6 August, with a full weekend of events planned to ensure that Fortnite fans of all ages and time zones can have a chance to check it out.
Ariana is the latest musician to host an in-game performances after Travis Scott and J Balvin, followed by two more performances on August 7 and 8 so players from other time zones can join. Epic Games has reportedly asked fans to tune in at least an hour before the show starts and will go live half an hour before the set starts.
These in-game Fortnite events tend to be cool experiences where the game piece of the experience falls by the wayside as fans gather to just soak in the vibe. Epic’s decision to stage multiple shows over the course of the weekend, and at wildly different times, should give everyone a chance to hop in and watch things “live.” Just make sure your copy of Fortnite is up-to-date well in advance.
In celebration of the Rift Tour, players will have the chance to purchase an Ariana Grande skin and a Piggy Smallz Back Bling, which will be available in the Item Shop on August 4 at 8 p.m. EST. Take a look at the teaser trailer below of the Ariana Grande skin and Piggy Smallz Back Bling.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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