Connect with us

CULTURE

AR SNAPCHAT LENS X DAMIEN HIRST

Published

on

Damien Hirst / Snapchat, 2020

This augmented reality feature is the new engaging filter allowing users the chance to recreate one of Damien Hirst’s most infamous Spin Paintings. The British artist has partnered up with Snapchat to develop the interactive filter in aid of Partners in Health.

The filter is now available worldwide to the Snapchat community, enabling users to virtually create their own spin art by pouring and splashing vivid colours onto a rotating canvas.

Damien Hirst / Snapchat, 2020

On the collaboration, Damien Hirst stated:

“It’s amazing to be working with Snapchat on this totally mega spin art lens and making it possible for millions of people to make their own spin paintings right from their phones. I’m so happy that this partnership also supports Partners in Health, a brilliant and forward-thinking organisation that helps communities in developing countries around the world cope with devastating impact of COVID-19”.

 

In order to contribute your own spin artworks to a virtual gallery, access is being enabled through the ‘Our Story’ function. This encouraging new feature is allowing people to share their creations inspired by the artist’s own Spin Paintings across the world, from the comforts of their own homes.

 

Continue Reading

CULTURE

NIKE’S NEW RECYCLED COLLECTION

Published

on

By

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

Continue Reading

CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Published

on

By

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

Continue Reading

CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

Published

on

By

This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

Continue Reading

Trending

© COPYRIGHT 2024, ALL RIGHTS RESERVED | PROUDLY HOSTED BY TIRPSE