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APPLE HIRE EX-BMW EXPERT: IS A CAR IN THE MAKING?

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Apple have just hired Ulrich Kranz, an automotive expert with previous roles as a senior executive at BMW AG’s electric car division, Faraday Future and Canoo. At Apple, he will report to Doug Field who has previously worked as a senior executive at Tesla. Piece all of this together, and it’s becoming more obvious that Apple are creating a car to compete with Tesla.

Apple have been quiet to confirm the rumours, however they have confirmed the new hire of Kranz. There have also been multiple reports that the company have been in conversation with established automakers about signing them as manufactures for a car.

It is thought that they are preparing for a big reveal in 2024, although it may not be sold directly to the public. Apple are renowned for being one-step ahead with their tech and the car will follow suit; last February, reports claimed that the car will be a self-driving vehicle, designed for “last mile” trips, suggesting it’ll be an autonomous shuttle of delivery van. This move will expand the tech-company’s value even further, as they currently sit as the world’s most valuable company at a market capitalisation of more than $2 trillion.

 

[Image Source: Shutterstock]

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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