CULTURE
ANDERSON .PAAK’S NEW SINGLE SPOTLIGHTS CREATIVE TALENT WITH BUDWEISER

Budweiser’s ‘Tomorrow is Yours to Take’ campaign launched this past week with the hopes of supporting and encouraging emerging creatives and artists. They have rallied with Anderson Paak who has released a new song, not just for this campaign, but to inspire the next generation.

To reach a new audience and younger generations in the music and art scene, Budweiser worked with .Paak to celebrate the interconnectedness of creatives around the world, showcase their best work globally and define what it means to have a dream and to chase down success.

.Paak’s new single, named “Yours to Take,” is featured throughout the Budweiser’s video spotlighting creatives working across various industries. This included former French soccer player Sean Garnier turned freestyler, Brazilian-breds Xamã (rapper) and Gabriel Massan (graphic artist), Swedish fashion designer Julia Dang, Colombian graffiti and street artist Wanda Pot, Argentinian singer Lara91K and British drummer Louise Bartle.
Anderson .Paak regards his song more like an anthem, he sees it more “like a rallying cry to those who are done listening to all the reasons why their dreams are impossible.”
“My hope is that Budweiser and I can reach artists, designers, athletes and creatives – everyone! – all over the world who are ready to take the first step on their own path to greatness.”
.Paak believes the project also reflects his own challenges climbing up in the industry as he goes onto share: “Trust me, I heard all those naysayers too, but I kept myself motivated and did my best to ignore the haters very step of the way.”
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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