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STUDIO BLUP RE-SETS THE GENERATION IN THEIR ANNUAL BLUP X EVENT

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STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase.

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP.

What is the ReSet Generation? 

The ReSet Generation explores the blurred values, behaviours and mindsets of Millennials & Gen Z using the unique audience network who are the BLUP:GEN. The research creatively explored the ways our changemakers are reclaiming their identities, observing cultural shifts, and exploring their thoughts on the future and the world through their unfiltered lens.

Laura led the discussion and walked the guests through the entirety of the captivating trends presentation. Joining her on the panel were Mauro Fernandes Borges, Creative Lead at EMI Records and Anna-Marie Uzokwe, part of our BLUP50 Talent and Editor of theblup.com.

They also offered their own insights from the data, including their opinions on the up and coming social media app BeReal, the usage of influencers and celebrities in marketing and e-commerce and much more.

Takeaways 

To cap off the night..

Guests were able to walk away with the new Vol 3 issue of the BLUP MAG 2022, which showcases the work the outstanding team at STUDIO BLUP have produced, including some special talent features throughout the year.

Check out the video from the night! See you next year.

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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