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THESE NIKE AIR JORDANS ARE SET TO BE THE MOST EXPENSIVE AUCTIONED SNEAKERS OF ALL TIME

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Sotheby’s said the sneakers are the earliest-known shoes worn by Michael Jordan during a regular season.


Sotheby’s has opened bidding on what will be the most expensive sneaker ever sold at auction: a pair of Nike Air Ships worn by Michael Jordan. Current bidding is at 1.1 million US dollars, with estimates of a sale to reach 1.5 million US dollars.

The British auction house says the sneakers are accompanied by a Letter of Provenance from its owner, Mr. Tommie Tim III Lewis, who was gifted the shoes by Michael Jordan. A Letter of Opinion in regards to Game Use from MEARS Authentication, LLC confirms the authenticity.

The Nike Air Ship is an important part of sneaker history and design legacy of the original Air Jordan. In 1984, Nike gave Michael Jordan his own signature line of shoes and clothes, which was pivotal in Michael agreeing to sign with Nike. It was the first time the brand ventured into a collaboration with an athlete on this scale, paving the way for many of the player collaborations we see today.

The current record for a pair of sneakers sold at auction is 615,000 US dollars, auctioned off by Christie’s in August 2020, also worn by Jordan in the friendly match of 25 August 1985 in Trieste, as part of a Nike promotional tour. In May 2020, following the success of the successful docu-series “The Last Dance”, Sotheby’s managed to sell a pair of autographed Air Jordan 1s for a record 560,000 dollars. After the documentary aired, sales of nearly all products associated with the six-time NBA champion hit record highs.

In October 1984 America’s National Basketball Association (NBA) wrote a letter to inform Nike that Jordan’s colourful shoes were a violation of the league’s uniformity of uniform clause. Nike responded by creating an infamous ad campaign around Jordan’s ‘banned’ shoes (advertising the first Air Jordans) remarking that while “the NBA threw them out of the game, fortunately, the NBA can’t stop you from wearing them.”

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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