CULTURE
YEEZY X GAP IS THE MOST HYPED COLLAB OF THE YEAR ACCORDING TO 2021 LYST YEAR IN FASHION REPORT

Nike Air Force 1s and Off-White x Nike Dunk Low ‘The 50’ Series are crowned top sneakers of 2021.
As 2021 comes to a close, Lyst has officially released their Year in Fashion report, reflecting on the hottest trends this year.
Fashion movements have seen a greater shift to digital with the widespread popularity of NFTs to virtual drops to collaborations with the gaming world. One of the most notable saw the Balenciaga x Fortnite collab that saw the physical capsule garner a 72% increase in online searches and 49% uptick for Balenciaga alone.
Gender lines continue to blur with big names such as Lil Nas X appearing in a skirt on The Tonight Show Starring Jimmy Fallon and Kid Cudi breaking barriers with his at the Met Gala.


When it comes to sneakers, Nike Air Force 1s are crowned the hottest of the year, with the all-white classic becoming a Gen Z staple. The Off-White™ x Nike Dunk Low “THE 50” Series claims second while the YEEZY Foam Runner comes in third.
2021 was also a big year for partnerships with YEEZY x GAP ranked as the No. 1 collab of the year. Generating some of the highest buzz throughout the industry from when it was announced in June, searches for both brands rose by 320% and 325% respectively.

Ivy Park x adidas pulled in major numbers as well, with searches spiking 536% within the week of the release of the Ivy Park Rodeo collection. The North Face x Gucci collab makes number three with their technical-focused capsule, while Telfar x UGG comes in fourth and Balenciaga x Gucci rounds out the group in fifth with their high-end “hacking” that saw two mega-brands link up for the first time and making way for other collabs like Fendace.
Unsurprisingly, Balenciaga makes its way to one of the top positions of hottest brands this year. In Q3 of this year, Lyst also named Balenciaga as the world’s hottest brand.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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