CULTURE
MARTINE ROSE X NIKE LAUNCH ENGLAND SUPPORTER’S JERSEY

Inspired by the Lost Lionesses of 1971.
Two forces have come together to launch the special-edition England supporters jersey. The item is inspired by the story of the Lost Lionesses, the unofficial England women’s team who played in the 1971 World Cup and were treated like heroes at the tournament in Mexico.
The genderless jersey is reversible, with one side celebrating the Lost Lionesses through a special-edition badge and the number 71 featuring prominently in the center. The reversible construction is a nod to fans choosing the crest they were, and choosing how they want to express their support. The other side of the jersey is more similar to England’s official kit, although it features a subtle tribute to the Lost Lionesses and an “all the best” message from Martine Rose.
Alongside the jersey — which comes in an intentionally oversized fit — Nike and Martine Rose have also prepared a special-edition cap, featuring an all-white construction, distressed edges and a blank badge.
The Martine Rose x Nike football jersey is available for pre-order now until July 10 via the Martine Rose web store.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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