CULTURE
OLYMPIC AND PARALYMPIC GAMES BACK ON AND SET TO EXCITE AND INSPIRE THE WORLD
After the 2020 Olympic and Paralympic Games were cancelled last year due to COVID, final preparations for this year’s Games are now underway with the International Olympic Committee (ICO) promising to deliver ‘safety first’.
The Olympic Torch Relay begins on 25 March, and 18 test events will take place from April onwards, ramping up the momentum in Japan.
Following the publication of the first edition of key stakeholder playbooks in February, the finer details of the COVID-19 countermeasures continue to be worked on in preparation of the publication of the second edition by the end of April
Tokyo 2020 President Hashimoto Seiko explained that her experience (as a seven-time Olympian and a Chef de Mission) will ensure that athletes remain at the heart of the decision-making. She said: “Let me speak as an athlete, as well as the President of Tokyo 2020. We are doing everything possible to prepare for safe and secure Games for stakeholders and citizens alike. I am committed to creating an environment where the athletes of the world can perform with confidence and pride.”
But there are still some fundamental decisions still undetermined including whether overseas spectators will be allowed to attend the Games and a decision on venue capacity.
In addition to health and safety matters, Hashimoto outlined the progress being made in relation to equality. She highlighted the appointment of 12 female members to the Tokyo 2020 Executive Board, increasing female representation to 42%, as well as the establishment of a Gender Equality Promotion team, headed by Sports Director Kotani Mikako.
“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.
The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.
[Image Source: Nike]
Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
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This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.
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