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CULTURE

MUSEUM OF YOUTH CULTURE POP-UP AT 3 CARNABY STREET NOW OPEN

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This emerging museum is dedicated to the styles, sounds and social movements innovated by young people over the last 100 years.

Championing the impact of youth on modern society, the Museum of Youth Culture is formed from the archives of YOUTH CLUB, a non-profit Heritage Funded collection incorporating over 150,000 photographs, ephemera and educational texts from over 400 photographers and writers celebrating youth culture history. From the bomb-site Bicycle racers in post-war 1940s London, to the Acid House ravers of 1980s Northern England, the Museum of Youth Culture empowers the extraordinary everyday stories of growing up in Britain.

Museum of Youth Culture represents the world’s most comprehensive collection of youth culture content tailored for the specialist handling of young people’s heritage. A diverse youth engagement is at the heart of the Museum incorporating skills training, talks and workshops, helping to inspire future generations through the power of youth culture. Working together with writers and academics from The Subcultures Network to make youth culture history accessible to everyone.

BUILDING A PEOPLE’S MUSEUM

Central to the work we are doing as a Museum of Youth Culture is the people whose stories we are looking to represent, share and celebrate. There are many ways in which you can get involved with the museum, from submitting your photographers, ephemera and stories to volunteering. Find out more here.

POP-UP

The Museum of Youth Culture will display its collection in person with its pop-up shop, gallery and event space at 3 Carnaby Street. Inside, you’ll find a bunch of books on youth counterculture, as well as three great exhibitions. First there’s the ‘Reconstructed Teenage Bedroom’ installation, a big, beautiful adolescent mess that holds five decades’ worth of memories in the posters, zines and photographs covering its walls. Then there’s ‘The Rusty Pin Badge Collection’ and, in the basement, rave flyer collections from Phatmedia and Chelsea Louise Berlin.

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CULTURE

NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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CULTURE

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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CULTURE

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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