CULTURE
RASHFORD AND OBAMA DISCUSS YOUTH EMPOWERMENT OVER ZOOM

Marcus Rashford has made headlines in the last year for his proactive movements for children’s free school meals and reading. The football star has now recently connected with former U.S. president, Barack Obama, over Zoom.
The conversation between the two influential people was organised by Penguin Books and was hosted by June Sarpong. The trio discussed the importance of giving back, reading, and youth empowerment- all themes in Obama’s book, A Promised Land. Rashford and Obama have shared experiences growing up raised by single mothers and spoke on this.
“A lot of the young people I meet – including Marcus – they’re ahead of where I was when I was 23,” Obama said, “They’re already making changes and being positive forces in their communities.”
Rashford replied, “It’s quite surreal isn’t it? I’m sitting in my kitchen in Manchester, speaking to President Obama. But, immediately, he made me feel at ease. It wasn’t long before I realised just how aligned our experiences as children were in shaping the men you see today – adversity, obstacles and all. I genuinely enjoyed every minute of it. When President Obama speaks, all you want to do is listen.”
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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