CULTURE
KLARNA LAUNCHES INTERACTIVE ‘MYTHBUSTER’ CAMPAIGN

In effort to directly address negative PR
Klarna has launched a new interactive ‘Mythbuster’ campaign in an effort to dispel “ridiculous” myths about its service amid looming clampdowns and an influencer backlash.
The Swedish payments giant has partnered with Spanish artist Ignasi Monreal for the campaign, which has seen seven giant murals be painted across London, Manchester, Liverpool and Birmingham.
Each of the “epic mythical paintings” addresses what Klarna has called “misconceptions” and myths about the brand.
These include accusations that Klarna is a “tyrant targeting the innocent youth”, that its buy now, pay later service “hypnotises you into thinking you’re not spending real money”, and that it is making “making money from hidden and late fees”.
Bystanders will be able to scan QR codes in these murals and enter an interactive “Mythbuster Challenge”, where they are required to find answers to a question aimed at dispelling these negative allegations.
Klarna’s head of marketing AJ Coyne said: “Transparency is everything to us at Klarna and for too long misconceptions have existed about our brand, so we decided the best way to address this was head on and invite consumers to discover the truth.
“Given the ridiculous nature of the myths, we decided to create some epic mythical paintings and display them proudly across the UK. That said, a traditional media approach is not sufficient to change behaviour, so instead we’re inviting consumers to debunk in real time via our interactive experience and discover the truth for themselves.”
Try the challenge for yourself here.
CULTURE
NIKE’S NEW RECYCLED COLLECTION

“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.
The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.
The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]
CULTURE
JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.
Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.
CULTURE
BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

This artist in residence continues to blow out minds
After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.




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