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NAOMI OSAKA X TAKASHI MURAKAMI EZONE RACKET

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Naomi Osaka is without a doubt one of the coolest athletes ever, and now she’s revealed a collaboration with Takashi Murakami and Yonex, which features both a tennis racket as well as a matching bag.


Osaka’s venture into fashion and design goes way back. The 23-year-old has already become a Louis Vuitton ambassador, starred in a campaign for sacai x Nike, and has graced the cover of VogueSports IllustratedTIME, and more. She’s quickly become a style icon and a role model for young athletes around the world, putting an emphasis on mental health and speaking openly about some of the struggles she’s faced, most recently choosing not to participate in post-match interviews with resulted in her having to pay a massive fine.

The collaboration with Takashi Murakami features the artist’s recognisable pink smiley face flowers, and the Yonex EZONE racket sees a contrasting orange handle wrap, and is finished off with “NAOMI” branding on the frame. The matching bag features the same design, as well as a small bear cartoon figure holding Murakami’s rainbow flower.

Naomi Osaka is set to debut the new racket at the upcoming US Open at the end of the month. There’s yet no information as to when the collaboration will be available to the general public, but we’re expecting updates as the tournament gets closer. If you hadn’t considered picking up tennis before, you’ll definitely want to now.

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NIKE’S NEW RECYCLED COLLECTION

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“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials, such as recycled cork from the wine industry or bark that’s produced in a way that isn’t harmful to the tree, each pair are 20% recycled materials.

The soles of the trainers are an outcome of the Plant Cork Pack, a process that infused the cork into the rubber sole. This product release marks Nike’s air to become ‘zero carbon and zero waste’.

The collection includes both new and updated trainer designs; you can purchase the beloved Air Force 1 or Blazer Mild and Air Max alongside a new silhouette, Nike Crate Impact. Their Air VaporMax 2021 is one of their ‘most sustainable shoes to date’ as it’s produced by over 50% recycled resources.

The capsule is inspired by ‘the natural world’ but it isn’t just the sole’s that are eco-friendly, ‘Each shoe is dedicated to a plant we love and brought to life through embroidered botanical designs, scientific infographics and dye sourced from the plant itself.’ Dohnn Ball, on the Plant Cork Pack team, revealed further the inspiration behind the trainer designs, saying, ‘On each shoe we are highlighting a plant, and whatever colour that plant is processed into is the accent colour on that shoe”.

[Image Source: Nike]

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JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

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Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom sneaker magic happens. Finely Crafted shares the secrets of the latest Jack Daniels/Shoe Surgeon collab—and gives fans a chance to trip to Los Angeles to tour the studio for real.

Created by MediaMonks, a global creative production company that crafts amazing work for leading businesses and brands. Explore the space for yourself here.

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BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

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This artist in residence continues to blow out minds 

After her trip to Nike’s head office in Portland in the US, to design her own running collection in collaboration with the team at Nike. ‘Run Past The Future’ is a menswear collection that has already been worn by the likes of singer Justin Timberlake and athlete Craig Engels.

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