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FIFA’S FIRST FEMALE GLOBAL COVER STAR IS SAM KERR

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As interest in women’s football continues to rise, this may be the start of an ongoing trend for the FIFA franchise. Despite the FIFA game evolving into what it is today over the course of nearly 30 years, there have never been any female stars on global covers – until today. Australian Sam Kerr makes the FIFA ’23 cover with Frenchman Kylian Mbappé.

 

Whilst the Woman’s 2022 Football Euros is in full swing, FIFA are also gearing up, especially for this years’ World Cup. We are now seeing a change in how women’s football is viewed from all sides, including through increased exposure, better broadcasting deals, premium kits, and now the first female global cover star for the sport’s most well-known video game franchise.

The cover is certainly a great step in the right direction, but the “woman’s game needs to keep evolving,” Sam Kerr says. “I think the most important thing is the investment into women’s football as a whole — infrastructure, equal pay, all of those things that help the players produce better quality and games for people to watch — all these different types of athletes that people can relate to or fall in love with.

Growing up, I only looked up to men’s footballers. Kids these days are able to look up to young, amazing, strong female athletes and it’s really cool to be a part of.”

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OFF-WHITE CELEBRATES RAMADAN WITH NEW COMFORT COLLECTION

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For the month of Ramadan, Off-White™ has dropped a unique collection inspired by warmth, comfort and elegance. The capsule, dedicated to Ramadan is not novel for the brand, as championing diversity and the global community remains vital to Virgil Abloh’s legacy.

This isn’t the first time that Off-White has honoured the Islamic celebration as earlier in 2021, they debuted a homeware collection. But now, the brand has exclusively dropped a series of high-end matching loungewear covered in emblematic green colour details, representing interpretations of modest dressing and relaxed silhouettes.

Off-White™  Ramadan Capsule Collection
Off-White™  Ramadan Capsule Collection

At the forefront of the capsule includes a glitter black shirt with gold collar details alongside matching pajama pants, as well as a rhinestone-embellished black t-shirt and hoodie, a track jacket with matching track pants, a satin green holiday shirt with matching joggers and knitwear.

To round up, the collection concludes with a range of accessories, featuring Swarovski Arrow statement fashion jewellery, currently available to shop online.

Off-White™  Ramadan Capsule Collection
Off-White™  Ramadan Capsule Collection

In fact, speaking of shopping, Off White has recently announced that they would be accepting cryptocurrency payments and can trade Bitcoin,  Ethereum, Binance Coin, Ripple, and Tether and USD Coin for all Off-White products. While there will not be a payment limit, Off-White continues to explore moving into the metaverse.

Off White: “This is another important step in the growth of the brand, that looks towards the future including Web 3.0 technologies, understanding the needs and desires of its ever evolving customer base.”

Off-White recently released its latest capsule that honors the month of Ramadan (Image via Sportskeeda)

 

The collection, which ranges from $705 USD to $1,840 USD, is available online at the Off-White™ online shop will be available in Kuwait, Dubai and Riyadh stores. View the collection today.

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CALVIN KLEIN X PALACE DROP HIGHLY-ANTICIPATED SPECIAL ‘CK1 PALACE’ COLLECTION.

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This is surely one of the most exciting collaborations of 2022 so far, considering Palace’s fun high-spirited aesthetic juxtaposed with Calvin Klein’s classic minimalism. This project creatively revamps CK’s iconic underwear garments, the CK ONE fragrance, as well shaking things up by introducing limited-edition Vans snekers.

What makes this capsule stand out is the fact the two successful brands have created a custom logo together which features Calvin Klein branding with Palace’s tri-Ferg. They are made in such a way where they are slapped across basketball jerseys, baggy shorts, faded-wash denims with modern details.

To complement the designs and look, Palace helped create a limited run of “CALVANS,” with Vans with another custom logo.

Alasdair McLellan drove the campaign for the occasion, grounded in honouring the brands’ respective home cities of NY and London, as well as celebrating self-expression and inclusivity. It stars Palace team skaters such as Lucien Clarke and Charlie Birch.

Some other key names featured in the campaign include The Pet Shop Boys, Adwoa Aboah, Lola Leon, Precious Lee and Unknown T. Squid Game actress Hoyeon Jung and Parasite and Itaewon Class actor Park Seo-joon also make appearances. ​​

Besides the clothing, the collaboration introduces a new form of the CK ONE fragrance, marking the first time a collaborator has played a part. The aroma from the fragrance is noted as  “Frosted Mandarin,” “Violet Leaf” and “Oakmoss.”

Away from the apparel, Lev Tanju (Palace founder) has spoken on his excitement of this fragrance launch: “CK ONE disrupted the Status Quo and to be able to make a new version of it in a Palace way has been a dream…from the first call with the Calvin team, I knew there was so much we could do. I’m proud of everything we’ve created together.”

The Palace x Calvin Klein collection will be fully revealed on April 8 on the official Calvin Klein and Palace’s stores including key London, NY and L.A stores. Japan will see its launch a day later (April 9th).

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HOMIE X SMILEY UNITE TO CHAMPION KINDNESS THROUGH PURPOSE-DRIVEN CAMPAIGN

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HoMie (aka Homelessness of Melbourne incorporated enterprise) is an Australian streetwear initiative, that has collaborated with 2 brands, Champion and Smiley, to release a one-of-a-kind clothing collection called Start With A Smile, with all profits going towards providing clothing, training, and work opportunities for young people.

This collection intends to launch a “kindness revolution” by promoting dialogue, building relationships, and, of course, putting a smile on people’s faces, all while referencing Smiley’s long-running tagline, “Take the Time to Smile.”

HoMie’s profits are used entirely to offer clothing, training, and work possibilities for the young people who participate in its programmes. You will be directly supporting the shared visions by purchasing this limited-edition Champion x HoMie x Smiley collab.

The Smiley, on the other hand, has been a part of numerous countercultural movements for over 50 years, having first appeared in 1971. From Thatcher’s hedonistic acid house scene to the current struggle for climate justice, the famous sign — a grinning, yellow face – has shown up everywhere, sending a message of defiant joy. It’s about to become the face of change once more, as part of a collaboration with Champion.

“This new iteration of our ongoing collaboration with Champion excites us tremendously,” HoMie CEO and Co-Founder Nick Pearce says how this new iteration of this ongoing collaboration with Champion is very exciting and that being represented alongside two great worldwide companies boosts HoMie’s profile to “a whole new level”.

The Champion x HoMie x Smiley collaboration is available at Champion shops and online, as well as on HoMie’s website.

 

Photos Courtesy – Champion x HoMie x Smiley

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